Snapchat releases its latest reports of how snap user’s research and purchase. The report also shows how the platform connects users with other apps through Snapchat.

Do Read: New Feature Video Ads Extended To 180 Seconds By Snapchat

Statement By Snapchat:

Statement By Snapchat
Statement By Snapchat

Image Source: Social Media Today

Infographic:

Snapchatters Buying Behavior Infographic
Snapchatters Buying Behavior: Infographic

Image Source: Social Media Today

Interpretation:

The figures appear to be more but according to the company, the figures have been calculated through  “dividing addressable reach by relevant census figures.” Snapchat becomes very popular among youngsters as it is been noticed that the platform is doing well in the young generations.

 

 

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