Snapchat is introducing a new dynamic ad unit specially designed for E-commerce websites. This gives automated personalization which is not available to others moreover, it helps to scale and drive performance in a better way.
Statement By Snapchat Officials:
Advantages Of Dynamic Ad Includes:
Image Source: Search Engine Journal
- High-Grade Creativity:
Already made custom templates make it easier for the advertisers to create a high-end advertisement in just simple clicks. It can be done without any designing skills.
- Increased ad relevance:
In the new feature, an advertiser has to upload a product catalog and selecting the targeting audience and Snapchat’s system delivers the ad in real-time. By uploading product catalog Snapchat automatically updates the prodc=uct details and hence advertisers can run “always-on” campaigns.
- Save Time:
This feature saves a lot of time as advertisers are not creating ads manually, therefore, they can focus more on the growth of the business.