With Apple’s iOS 14 update and related changes to the data tracking to be launched soon, Snapchat has rolled out a new iOS 14 Resource Hub in its Business Help Center to assist Snap advertisers to ascertain the expected impacts of the change.
As you may have heard, Apple recently announced new privacy updates within the iOS 14 operating system. Apple’s recent announcement indicates these requirements won’t become mandatory until ‘early spring’, but we are here to help you understand and navigate these changes.
The all-new opt-in process by Apple for the ad tracking will see all the app users prompted whenever they use the app, with a panel that will give details of what data each app tracks.
Users then can opt-out of any tracking if they want- which considering the rising concerns around personal data tracking, many users will do. Snapchat along with Facebook has been impacted a lot by the IDFA update. Snapchat, therefore, agrees that it supports increased privacy and will comply with anything imposed by the iOS 14 change.
Snapchat plans to show the tracking modal to users and continue to collect IDFA for Opt-in events on iOS 14. Snapchat will account for these changes with several recommended preparations around campaign management as well as new product capabilities.
Snapchat highlights the changes in its notes and guides that it is making to its processes, including the loss of MMP user-level reporting for those who opt-out, and the removal of 28-day and hourly attribution windows.
Snapchat’s full guides have all sets of answers to the common questions, while it is also planning a webinar on the related changes later this month.
Join us on March 11, 11am Pacific Time for a session called How to Prepare for Apple iOS 14 Changes: Web & App Advertising on Snapchat. You can register here. A recording of the session will be available on-demand as well.
It is hard to predict what will be the impacts of the IDFA update and how it will affect the ad approaches, but this guide will help advertisers be ready for the update and make plans accordingly.