Snapchat has introduced a new digital art project in association with the Los Angeles County Museum of Art (LACMA), which will place 5 digital ‘monuments’ around LA “that explore history and representation for communities” across the region.

Recommendation:

Snapchat Rolls Out ‘Sounds’ Feature To Add Song Clips Within Snaps

As seen in the video above, the users will be able to see the new digital monuments via the Snap camera, allowing users to engage more with these additions.

Explanation By Snapchat

Designed to be experienced at locations around the city through the Snapchat Camera, you can find them at sites including LACMA, MacArthur Park, Earvin “Magic” Johnson Park, and Los Angeles Memorial Coliseum. Those in the area can discover the virtual monuments easily by looking for their markers on the Snap Map.

This new project by Snapchat is the latest ongoing exploration of AR as an artistic medium and a type of presentation for modern artworks. Through the experiments like these, Snapchat is offering new ways to not only using AR for creativity but also to enhance the medium and establish it as a genuine art form giving the platform to showcase these new works to broader audiences.

Conclusion

Snapchat is also working to increase representation in its art projects and is another example of how the modern features are advancing our creative capacity by offering new ways for artists to connect with new audiences. Snapchat seems to be a huge part of the rising AR shift. If you are not in LA and want to see Snapchat’s new digital monuments you can see via the LACMA website.

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below