TikTok planned to partner with Teespring, which will allow fans to purchase the merchandise of the creators directly through the app. This feature will soon be available on the app, as currently, only the landing page is available which has the sign-in option to get notified about the feature.
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As of now, the update is under beta testing with almost 7000 users.
“[The integration will allow] creators to create their own products on Teespring, push it directly to TikTok, and then have fans be able to buy products directly through TikTok.”
The company is still working on the design of the merchandising shelf in TikTok. Teespring is also deciding to give this advantage of selling merchandise to specific eligible creators or it may be rolled out globally.
Many TikTok creators are already using Teespring for selling their merchandise, so the partnership will lead to a good profit. Not only TikTokers it is also used by YouTubers, Twitch streamers, Instagrammers, Podcasters, and more.
Looking at the name “Teespring”, it is not used for selling a T-shirt only but other merchandise too. For instance:
- Home decor
- Phone cases
- Other accessories
“They’ll be able to create and design from a choice of 180 different products as well as the opportunity to create bespoke products which are completely unique to them.”
“We believe, based on the current trend, that non-apparel items will be outselling apparel by this time next year.
Layering in really smart commerce opportunities is key, so it could be physical merchandise or it could be something more digital.”
It is said that the partnership will start selling merchandise in this September.