TikTok confirmed the launch of an e-commerce feature in its Beta App. The company is also testing out of playing shoppable video ads on its platform.

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The company is trying to make it possible for the user or influencer to include social commerce URLs with their posts. A test has been made by Fabien Bern in which he shows an influencer video that involves URL within the video. The post redirects the influencer’s e-commerce page.

Confirmation:

TikTok confirmed about the feature to the Adweek. But the company did not disclose the details of the feature and did not say anything about globally rolling out.

More Information:

  • TikTok is owned by a Chinese company ByteDance who is coming under scrutiny regulations.
  • According to Adweek, an engineer from TikTik was the first person who discloses this feature in the Chinese. forum.
  • The company is also testing another feature i.e “link in bio.”
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