A Gurgaon-based startup Trak N Tell has launched a new IoT product, Trakpod which will detect troubles and alert drivers about the engine health and several other things. Trak N Tell is co-founded by WhatsApp cofounder Brain Acton, and this is also his first investment in India.

Launching Trakpod in both 2G and 4G variants

Brain Action is planning to launch Trakpod in both 2G and 4G variants and also hopes that it will compete in global IoT markets including the US, Europe and Africa.

“While most of our competitors’ products are based on 2G, the 4G product will give us an edge in the market” said Pranshu Gupta, CEO of Trak N Tell.

He further said that “Demand of 4G products is growing in the international markets. Our 4G version is undergoing field trials right now and hopefully will be launched by Diwali this year.”

Trackpod will take on MapmyIndia

Trackpod will take on established brands like MapmyIndia. This moves comes a year and a half after Track N Tell launched Intelli7, a car tracking device.

Trakpod has discovered early adopters with new companies in the self-drive auto rental space and is giving custom equipment and programming answer for select worldwide brands with nearness in India and some Indian vehicle producers.

Gupta said his organization will offer the item through more than 300 stores crosswise over seven urban areas in the nation. The startup, which has a critical nearness in Bengaluru, plans to extend to 10-15 urban communities by end of this money related year.