The Facebook owned WhatsApp, who announced their new business profiles recently, is taking some monetary steps.
The previously announced feature
WhatsApp previously declared that like Facebook’s grey verification badges, it will provide a green tick above the page after verifying the business phone no or contact info.
How will the verification badges help?
The badges will provide assurance to the costumers that they are communicating with an official account and not to any fraud. The colour of the text bubbles will also change when they are communicating with the brand.
The Grand Announcement: Paid Tools
WhatsApp stated “We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.”
The 3 Stage Monetization
- Build a product that the user will like
- Organic business behaviour on app (no charge)
- Providing more options to the businesses who are inclined to expansion.