Twitter has officially launched a new live test for its “Professional Profiles”, that will provide a new way for brands to present themselves on the platform. The test includes new tools and features as well.
The new professional profiles include a couple of more information such as address and contact info, inside the main profile frame, and the new layout.
Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.
Having a separate business profile will bring some more opportunities for Twitter. Opportunities come in business promotion and come with a new potential audience.
This new update is interesting to watch as to where Twitter goes. The eCommerce option having in-stream product displays, given a larger scope for online shopping.