Twitter has come up with a new test on iOS which will enable iOS users to watch YouTube clips in-stream. Twitter has a major setback in playing YouTube videos over the platform. A couple of times, then tap on the videos leads to the URL, not-stream video that is annoying at times for the users.
This could be a great way to increase engagement as users can watch YouTube clips along with Twitter discussions around the corner. This partnership will help both platforms in a respective manner.
Tweet From Twitter Support
Starting today on iOS, we’re testing a way to watch YouTube videos directly in your Home timeline, without leaving the conversation on Twitter. pic.twitter.com/V4qzMJMEBs
— Twitter Support (@TwitterSupport) March 18, 2021
Challenges Faced By YouTube
YouTube has to face a couple of challenges in order to make this deal happen especially when there is a problematic comment in the discussion. In 2019, YouTube initiates a plan of hiding comments on the videos.
By having collaboration with Twitter, YouTube might be able to gain some more benefits from the discussion without dealing with problematic comments on the videos. This collaboration might provide some moderation benefits to YouTube.
Apart from YouTube clips, Twitter is also planning to embed Instagram as well within the Tweets. This will bring a new way to share the content on Twitter and to some new audiences.
According to the company, there will be no such difficulties in integrating Instagram with Twitter. But for as of now, the YouTube sharing test is also available to some limited users of iOS.