Twitter recently increased its frequency of displaying ads to some group of users. According to the company, fewer ads have been shown to the users and some users hardly see any ad. It is totally dependent on the followers the user has.
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Earlier it was said that showing fewer ads to the user makes users happy and gives them an enjoyable experience that helps in gaining popularity among the people.
But now Twitter will show everyone using the platform that means some users might see some ads and some see more ads than usual frequency.
Twitter Official’s Statement:
Image Source: Search Engine Journal
The major reason behind this is to appeal to advertisers to come and spend more on the platform. It will lead to more valuable users.