Twitter recently increased its frequency of displaying ads to some group of users. According to the company, fewer ads have been shown to the users and some users hardly see any ad. It is totally dependent on the followers the user has.

Also Read: Twitter Darker Lights Out Mode To Android

Old Theory:

Earlier it was said that showing fewer ads to the user makes users happy and gives them an enjoyable experience that helps in gaining popularity among the people.

But now Twitter will show everyone using the platform that means some users might see some ads and some see more ads than usual frequency.

Twitter Official’s Statement:

Twitter Statements Over Increased Frequency Of Ads To Some Users
Twitter Statements Over Increased Frequency Of Ads To Some Users

Image Source: Search Engine Journal


The major reason behind this is to appeal to advertisers to come and spend more on the platform. It will lead to more valuable users.


Leave a Reply



That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below