At the end of this month, Twitter will remove its Audience Insights tab option from Twitter Analytics. Twitter hasn’t given any alternative for it.
Recommendation: Twitter Comes With Promoted Trend Spotlight Ad Option
Audience Insights Option
The option was first introduced back in 2015. Audience Insights provide information about profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. these data are very useful in making Twitter Ad Strategies.
Tweet By Matt Navarra
Twitter is killing the Audience Insights page on Jan 30
— Matt Navarra (@MattNavarra) January 7, 2020
New Elements Added
Twitter has added a new element i.e “Conversion Insights” last year in November to media studio. The company is planning to introduce the same kind of tool in Twitter Analytics as well.
All the Social Media Managers want is more access and better analytics insights for the tweet and ads.