Twitter has announced a new Carousels ad format option yesterday. With the use of Twitter’s new Carousels format, marketers now have the ability to add up to six videos or images in an ad.
Carousel ads are here! 📢
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— Twitter Business (@TwitterBusiness) November 11, 2020
Carousel ads have been a great choice for marketers advertising on social media platforms particularly on Instagram and Facebook. Marketers get positive results when they use Carousel ads. There are studies that show that these ads outperform standard, static-image ads hugely. These ads deliver positive results and marketers love having the option to use this ad format.
App carousel ads boosted installs per impression an average of 24% compared with single-asset formats, while website carousel ads boosted the average clickthrough rate (CTR) about 15%, Twitter found in its testing of the carousel format.
There are a few benefits that Twitter has put together to encourage users to use the new ad format.
Carousel ads on Twitter help marketers reach new audiences and drive people to their website or app through multiple images or videos — all within a single ad.
With more creative space and flexibility, you can seamlessly transition through various products, highlight specific features, or tell a brand story that develops across two to six Carousel cards.
- Engage your audience. Carousels feature an edge-to-edge design that allow people to easily transition across cards.
- Drive the right actions. Carousels are available across all Website & App objectives, as well as Video Views when using Video Carousels. Carousels can also be used in Engagement and Awareness campaigns.
- Create with ease. Carousels only have a few steps to creation, and follow the same creative specifications as our other image & video formats, allowing you to focus on your story.
- Test & learn. Relevant analytics and strong metric coverage are available to help you understand Carousel performance – including card-level & swipe reporting.
Carousels are now available to use globally. Marketers can now create these carousels ads in their Ads Manager or via the API