It has been five years since Twitter last updated its branding. However, as per the statement of their marketing team, it felt like it was time for a change.

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Twitter Testing Out New Prompts For Users To Hide Potentially Offensive Replies

The new look of Twitter is associated with the complications of everyday interactions in the Twitter universe.

Twitter has been going through some hard times over the last few years for how they have enforced their policies. The platform is basically a collection of all types of thoughts from all around the world. Twitter instead of giving out a clean-cut corporate approach seems to have adopted a unique direction completely – taking in all the imperfections and giving out the floor to the people in every aspect of their brand.

Twitter’s reason behind the creative process of its new look sounds like making a scrapbook – that includes lots of mixing media, messages, layering, adding textures, and expressions. The aim was to get the essence of the imperfect, unpredictable, and powerful conversations that are taking place on the platform daily. You can already see the examples of the new look in Twitter’s CMO Leslie Berland’s thread and also on their Brand Team profiles.

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