Unilever’s venture capital and private equity arm Unilever Ventures have made its first investment in India in Mumbai based Peel-Works, a consumer sector based SaaS and bigdata analytics company.
Using Funds to Strengthen its Product
Unilever Ventures has led the undisclosed Series-B round with participation from existing investors Inventus Capital Partners and IDG Ventures India. The organization will utilize the assets to reinforce its item and innovation offering, grow its group and geographical footprint.
Peel-Works’ stage enables retailers to drive higher shoppers loyalty, upgrade their stores groupings and stock levels, along these lines diminishing operations costs. For brands, the stage yield causes them comprehend their customers better and monetary innovation players can likewise utilize the stage to loan cash-flow to retailers.
“We build tech products, which helps gain insights from the distributor onwards distributor to retailer and retailer to shopper. It helps (brands) connect to their customers,” said Sachin Chhabra, CEO, Peel-Works.