Youtube is updating its analytics capabilities which will let creators compare numerous metrics side by side. This update is particularly applied to data in the Deep Dive section of the Youtube analytics dashboard. Deep Dive section is displayed after clicking on the ‘see more’ next to the metrics on the overview screen.

Update: Creators Can Now Compare Multiple Metrics Via YouTube Analytics
Image Source: Search Engine Journal

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Deep Dive Data Comparisons

The Deep Dive section is used by the creators to compare changes in the performance over time. Earlier creators were only able to compare the performance of one metric at once but now creators can compare numerous metrics side by side at a time. This is useful in analyzing the relationship between metrics and scrutinizing how one metrics affects another.

Update: Creators Can Now Compare Multiple Metrics Via YouTube Analytics
Comparison of views versus comments Image Source: Search Engine Journal

A highly recommended comparison is ‘views versus comments’ which lets you analyze if videos are getting more or fewer comments as compared to the other videos having the same number of views. Another comparison known as ‘views versus revenue’ is also useful for creators with monetization abilities. Options are available for comparing multiple combinations of metrics Youtube tracks.

Update: Creators Can Now Compare Multiple Metrics Via YouTube Analytics
Image Source: Search Engine Journal

Types Of Data Comparisons

  • Period over Period: This comparison lets you compare year versus year performance or month versus month performance.
  • Audience: Geographic comparison which lets you know where is your traffic coming from month to month.
  • Top videos: Lets you compare overall top videos from one month over another.

For more information regarding new analytics features watch the full video from the YouTube team below.

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