Users are now able to test how their HowTo markup is displayed by Google Home and smart displays with the help of Google’s Rich Results Test. HowTo markup is a special type of organized data that the website owners use for articles that have step-by-step instructions. Perfectly marked up how-to-pages are entitled to appear as a rich result in Google search.
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Image source: Search Engine Journal
Uses
HowTomarkup also helps create a how-to action for smart displays and Google Home automatically. Earlier, website owners were only allowed to test how their HowTo structured data would look like in search results but now website owners can also see how smart displays and Google Home show up their HowTo markup via Google’s Rich results test.
Image Source: Search Engine Journal
HowTo structured data is very useful as it can be executed in such a way that every step has its own image.
Example
Image source: Search Engine Journal
Howto structured data contains images, video clips, a combination of text and video. There are many other ways to show visual media within a HowTo article, it is crucial for website owners to see how it will be displayed not only in search results but also on a smart display. Website owners now can make use of this with Rich results test in search console.
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