WhatsApp as it continues to push its eCommerce potential is adding more ways to promote business-to-consumer connection and let users buy items through the messaging app with ease. WhatsApp is introducing carts that will allow users to add items and further submit a big order at once through the app.
Recommendation:
Starting today, we’re excited to bring carts to WhatsApp. Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store. With carts, people can browse a catalog, select multiple products and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.
The process is easy and users will now be able to add the items to the cart as they interact with a business in the app. Once you are done with the shopping you can then further send your cart as a message in order to submit your order. Carts are the latest eCommerce tools that have been added to WhatsApp as it works on enhancing monetization potential. WhatsApp has released a preview of the arrival of Carts back in October as a bigger addition to the coming commerce features in the app.
This is how easy we think messaging a business should be – seeing a store’s catalog in a chat, adding an item to your cart, placing your order and getting fast responses to questions. We are looking forward to bringing these experiences to more people on WhatsApp! pic.twitter.com/nkJyC3dOzg
— WhatsApp (@WhatsApp) October 22, 2020
Conclusion
This might be a huge area for Facebook’s growth with WhatsApp’s established presence in India particularly and the country’s growing digital economy. WhatsApp commerce might offer a new set of opportunities for SMBs in the wake of COVID-19 for new and cost-effective ways to connect with consumers. It will be worth looking into the app’s evolving tools and considering its reach to your target markets.
2953 
