WordPress wants to block Google’s FLoC as a default setting. WordPress wants this feature in all its websites. The company says they want this because of some security reasons.
This is an interesting statement from the WordPress end. WordPress further commented that Google’s FLoC places in groups so that advertisers can target the right set of audiences.
Contrary to headlines, "WordPress" hasn't made any decisions or changes yet with regards to #FLoC. It is more correct to say there is a proposal from a WP contributor to block FLoC by default. https://t.co/YNRYuFWoaZ
— Matt Mullenweg (@photomatt) April 19, 2021