YouTube has added a new feature called ‘Shorts’, which is similar to TikTok. YouTube has is testing this feature in the Indian Market to establish its base.
We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a video).
YouTube said the feature will be tested on YouTube App on Android and iOS, only some group of people will be provided with the option.
Shorts As An Alternative
Shorts are under testing mode as of now, which is expected to roll-out for all the users in the coming new year. YouTube noted that about 200 million Indian TikTok users are actively looking for an alternative or the best platform which can compete with TikTok. It can be seen that Reels and Shorts are gaining popularity in the market.
Shorts will provide the benefit to the creators to promote their channel, which can help them in gaining subscribers and becoming hit.