YouTube has launched out a new hashtag search option this week, which gives a full-page display of YouTube videos that have your selected tag, in addition to the usage insights, everything on one screen.
As seen in the above image, the new hashtag display pages will provide you with a full listing of every video that contains that particular hashtag, and you can also see the insights into how many channels and videos have used the tag at the top of the screen, right under the search term.
Previously if you searched for a hashtag or clicked on a hashtag on YouTube, you’d see a combination of content using the hashtag in the video as well as other related content. Starting today, anyone searching for a specific hashtag on YouTube, either the desktop or mobile app, will see a new dedicated page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.
This could be a huge thing and could serve many purposes, beyond content discovery. Users can now be able to look for relevant hashtags that are related to your own content and can also get into each listed clip to have more insights on the related tags and further click on it to see how frequently they have used. This can also help you provide instructions on what actually works in each category as YouTube states that the videos are chosen by popularity, which can help you understand and give you an idea for the title of the video that works perfectly for each topic, the thumbnail images, relevant creators, etc.
This could indeed be a valuable search option as it says that you can navigate to these new search pages by tapping into any automatically linked hashtag you see on YouTube. This could be beneficial for your YouTube strategy and is now available to use in both desktop and mobile versions of the app.