Recommendation: Youtube Implements Another Policy Change Impact Popular Channels
Children’s Online Privacy Protection Act (COPPA)
According to the act, companies are not allowed to collect personal information from children below 13 years. Google is not an exception therefore, Google has to follow this as well but the rule is not in compliance so far.
Google’s non-compliance leads to the company under a fine from the Federal Trade Commission (FTC) in September 2019. Now, the company is planning to roll out some changes according to the guidelines of FTC.
Targeted ads will not be shown to the content who is designated for children. This is because targetted ads require data collection and as per the act collection of data from children below 13 years is illegal.
Youtube will publish only non-targeted ads on the content designated for children.
Creators Override YouTube Decision
If by mistake YouTube identifies content as a kid content the creator can override the companies decision and the company will not contest until the creator is found out to be guilty or misleading the company.