A new Instant Review Tool in Google Ads is being tested by youtube to fix ad space on a 120-day rolling window through an automated process without spending a penny. Advertisers tested this tool globally across various industries.

With the help of a reserve tool, Advertisers can book campaigns in advance with fixed budget & forecasted reach.

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For What Reason, Should We Give It A Second Thought?

Youtube’s Instant reserve Tool pick pages from upfront TV Ad buys giving Advertisers the benefit to booking campaigns in advance with fixed budget & targeted reach but without booking campaign through a salesperson. The tool will be beneficial for advertisers who Look ahead and run a campaign for major events. Youtube will not declare the announcement date of launch of the tool but various other advertisers were given access to it on September 3.