YouTube is on its way for testing a new feature Applause for the fans so that they can contribute some donation to their favorite creator. This feature is currently present on a super chat donation system.
The new Applause feature allows fans to buy an applause animation, which further they can give to the approved YouTube videos.
Example By VidIQ
Image Source: Social Media Today
Process Of Donation
When a fan clicks on applause that means they have donated $2 from which 70% of this amount goes directly to the creator. The remaining amount is taken by YouTube as a commission.
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YouTube Explains The Whole Procedure
Image Source: Social Media Today
Super Chat
Super Chat option was launched back in the year 2017 but gain the momentum from last year onwards. Youtube test’s applause on its super chat in order to provide more popularity among the users.
YouTube CEO Susan Wojcicki
Image Source: Social Media Today
According to YouTube, Applause is just another way through which creators can earn some more money. The applause is currently available in limited countries with limited users. Countries include Australia, Brazil, India, Japan, Korea, Mexico, New Zealand, and the USA.
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