YouTube is introducing a new eCommerce ad unit so as to help marketers to capitalize on the hike of online video. Firstly, YouTube is adding new eCommerce products listing under the video ads so as to help guide viewers to a particular product from your catalog.
Explanation By YouTube:
“To help businesses establish a stronger eCommerce presence, we’re experimenting with a new way to make your actionable video ads more shoppable – complementing your ad with browsable product imagery to inspire the next purchase.”
The automated process will allow eligible advertisers to sync their Google Merchant Center feed to their video ads. This will assist merchants to increase the call to action button on selected products. This might leads to a new range of opportunities and with Facebook also bringing shops to Instagram and Facebook and further options for in-stream buying in its messenger app likely to make the customers habitual online shoppers.
Along with this YouTube is also releasing new “Video Action Campaigns” which will offer an easy and cost-effective way to get more conversions on YouTube.
This video action campaign will provide video ads automatically that drive action to the YouTube home feed, google video partners, and watch pages everything in one campaign.
“To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed. This way you can save time to focus on strategic initiatives like crafting the right creative and messaging for your audiences.”
Google is also adding YouTube to its Google Ads attribution reports which will offer more insights into how one should allocate the budget to maximize the performance around several options.