American e-commerce giant Amazon is working out unique deals with white-goods makers and retail chains to create fulfillment centers for buyers of TVs, refrigerators, on its website. The strategy involves using these stores for delivers after goods are ordered on Amazon. By doing this Amazon aims to secure leadership in the appliances category.

Amazon tries to get Offline Shoppers to Buy Online

“We are trying to get offline shoppers of consumer electronics to buy online by overcoming all the barriers to become the largest e-commerce seller in these segments. We have set up our own studio to shoot and upload product videos and are also asking the brands to provide their videos to demystify technical terms and demonstrate the product online, “said Kaveesh Chawla, Amazon India director.

Amazon Partners with Samsung

Chawla further said that “Amazon has successfully partnered with Samsung to utilize its brand store network, termed as Samsung Licensed Partner, to act as the last-mile fulfillment centers for any Samsung product ordered online.”

“Partnering with brand’s retail shops or regional retailers will help reduce delivery time, return rate, and the possibility of transit damage.”

Amazon Plans to start an Advertising Campaign

Amazon is additionally going to begin a publicizing effort, particularly for the white-products classification, to advance them as it conflicts with Flipkart for the forthcoming bubbly deals from September 20-24.

Amazon has set up 12 satisfaction focuses devoted to these classifications and will set up additional as provincial request increments.

Samsung sells its Offline models through Amazon

Samsung has begun to offer some of its disconnected models through Amazon, and has connected its specialized client mind with that of Amazon. So also, a few of the substantial brands have now begun to make isolate development arrangements on Amazon.