Google’s John Mueller in a statement on Twitter says that it is wrong to say that all the link buildings are bad.
Here’s The Tweet
There are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web. To say all link building is bad would be wrong.
— ? John ? (@JohnMu) July 9, 2020
It is not clear what actually John Mueller is talking about is he referring to links that are nofollowed? Is he talking about link building a website that gets links on its own as a Link building strategy? John maybe will add more to it.
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I'll write some more when I have some time 🙂
— ? John ? (@JohnMu) July 9, 2020