After removing app-indexing features and starting with their automated ad suggestions, Google in its latest announcement stated that they are coming up with some support for businesses with their new project-Insights Engine Project based on machine learning.

 

The Exciting Features that got finally disclosed

  • Insight cards are being used to provide user data to publishers that will help them in segregating their audience fraction based on the latest charts and demographics.
  • In DoubleClick bid, the Insight Cards can depict the ads insights of its competitors.
  • This DoubleClick data will be available in Google’s data warehouse BigQuery (beta version).
  • Publishers can import the DoubleClick data into Google Data Studio to develop and share the relative reports.
  • The machine learning will help in detecting what is happening inside ad sales growth on its updated forecasting engine.

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