After their enclosed deal with Sony/ATV and Universal Music Group to add more tracks to their Sound Collection audio library, Facebook has now come up with a new set of tracks with their latest signed deal with Global Music Rights that comprises of popular tracks from famous artists.
What did Facebook have to say to this?
“Global Music Rights represents such esteemed writers and performers as Pharrell Williams, Bruno Mars, Drake, Bruce Springsteen and Smokey Robinson, among others. We are thrilled to partner with Global Music Rights and look forward to building a bright future with Irving and their amazing writers.”
More deals to look out for
Facebook has also come up with their latest separate deals with SESAC and HFA/Rumblefish to bring the indie writers in light and bring in more audience for them.
Why is Facebook adding more audio tracks?
This new deal with Global Music Rights will prohibit the users from getting into the mess of infringing copyright of the audio tracks in their videos. Moreover, the added tracks will provide more variety to publishers along with the improved quality content of a video. It will also help Facebook in picking out the creators who are violating the copyright issues in their videos.
Deal with Rumblefish
Rumblefish, a music licensing company will keep track that the users are properly compensated and as per Facebook “Rumblefish will help Facebook optimize the identification and clearance of musical works through an innovative data-sharing agreement. This partnership with HFA/Rumblefish and an opt-in for independent publishers opens as of today.”
Benefits of the music deals
For the marketers, these added music tracks on the platform can help creators in uploading videos that can garner more engagement on their platform and can hike up the performance.