Following the latest announcement of the integration of Instagram Direct and Messenger, Facebook is now upgrading its Messenger API to incorporate support for Instagram messaging, which will give businesses a new set of connection opportunities via its messaging tools.


Facebook Announces New Messenger Branding & Releases New Messaging Features

Explanation By Facebook

The new API features enable businesses to integrate Instagram messaging with their preferred business applications and workflows; helping drive more meaningful conversations, increase customer satisfaction and grow sales.

This new update will allow third-party messaging providers and organizations to create new workflows to enhance the Instagram Direct within your business messaging process.

Instagram API
Image Source: Social Media Today

According To Facebook

It will be possible for businesses to use information from core business systems right alongside Instagram messaging, enabling more personal conversations that drive better business outcomes. For example, businesses integrating with a CRM system can give agents a holistic view of customer loyalty. This update will also bring Facebook Shops messaging features to the Messenger API so businesses can create more engaging and connected customer experiences.

The update will also allow the automation of Instagram Direct responses, which will offer another way to interact with potential customers, even at times when you are not available physically to reply.  This could be a huge update for the brands who are looking to enhance their Instagram opportunities and as per Facebook, the data reveals that those opportunities are moving fast.

Statement By Facebook

Over the last year, total daily conversations between people and businesses on Messenger and Instagram grew over 40%. For businesses, the opportunity to drive sales and improve customer satisfaction by having meaningful interactions with people on Instagram messaging is huge.


It is a better and advanced option, but to note, the API update will allow third-party providers to make new automation flows for the Instagram Direct, which might be a simple way to incorporate these new processes into your Instagram messaging, and offer more instant response options for the customers. This new API is right now in beta.

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