Brooklyn based Footprints café is planning to work for first time with UberEats, the delivery arm of the ride-hailing giant Uber. By winning over restaurant owners like Gordon, Uber has barreled into the crowded, cutthroat space of food delivery.

Uber Eclipses its main Ride-Hailing Business

The delivery service, available in more than 120 markets globally, sometimes eclipses Uber’s main ride-hailing business in markets like Tokyo; Taipei, Taiwan; and Seoul, South Korea, the company said. The number of trips taken by UberEats drivers grew by more than 24 times between March 2016 and March 2017. Starting at July, UberEats was productive in 27 of the 108 urban communities where it worked.

Amazon tries Food Delivery Business in Few Markets

Food delivery services fall into two categories the first is companies like Grubhub, which gather eatery choices and menus through an online gateway for clients, and which generally expect eateries to handle delivery themselves. And there are delivery services like Postmates and UberEats, which take orders through an online entryway and convey the food for restaurants. This competition is stiff, thus Amazon feels this as a threat to its food delivery business, which it started in few markets.

Uber takes Partnership Approach to Speedup Growth

Uber has taken its partnership approach with Footprints Café to speed up the growth of UberEats, echoing a strategy of companies like Postmates. Uber has also struck a deal with McDonald’s this year to offer delivery from thousands of its restaurants.

Uber Increases its Sales Force

Uber said it had put resources into expanding its UberEats deals drive, as well as hiring data scientists to analyze daily information on customer orders and inclinations to enable eateries to enhance their administration or advance their more prominent menu things.

Gordon said “The food delivery service had helped his restaurant reach new customers outside its royal Caribbean community without spending on advertising or promotion on Facebook or Groupon, as he did in the past.”