Finally Uber, cab hailing service provider, has launched UberEats services in India and has put its leg in food delivery services with perception to widening its services in India.
The inception of the service was in 2014 in Los Angeles and was launched globally in 2015. Mumbai is one of the six planned cities where Uber has started its services. The rest of the cities are expected to be covered by the end of the year. UberEATS has been launched two years after it’s Indian rival Ola closed all operations of Ola Café.
Other Preexisting Contender
There are several other pre existing contenders in this business arena who getting insecured for their business. To name a few:
- Swiggy and Zomato are some of the startups who are already working in this business arena and it is obvious that they are afraid to loose their business and that’s why seeking to strengthen their business with more effective steps and strategies.
- Moreover, recently, Google also joined this rivalry with Areo app and also seems as a strong contender for the businesses in this arena. Areo works as an aggregator on a lead-based model with partners such as Faasos, Freshmenu, UrbanClap and others.
Bhavik Rathod who is the former general manager of south & west for the Uber rides business drove this business arena of Uber which directly reported to Allen Penn, Asia Pacific head of Uber.
In Mumbai, Ubereats has associated itself with more than 200 reataurants on the commission charges of 25-30%. This is higher than the charges applied by Swiggy to the associated partner which is 15-20% of the value of the order excluding delivery charges.
Uber Initiates 2 Wheel Delivery Services
The service is separate from Uber Ride app and is available separately. Copying the global trend of UberEATS, Uber has launched its 2 wheel delivery on a large scale with over 100 bikes dedicated for delivery in India. There is no confirmation yet whether the bike service would be used across platforms.
Rathod told an interview that, “It’s too early to tell whether it (UberEATS & Uber fleets) will cross-pollinate or not, but at the moment the focus is purely on 2-wheelers”.
Association With Paytm
UberEats has associated with Paytm for the payment option. And Rathod made a statement on this that, “(Paytm) is the option as we launch (UberEATS) and we will foray into more payment options as we go on”. Additionally he said about the service area of UberEats that, “UberEATS in its first year is present in more cities that Uber was in its first year”.
UberEATS is currently available in 26 countries globally which covers 76 cities with a span of over 40,000 global partner networks.