Google released AMP Stories back in 2018 and then they got more visual with visual stories in 2019. Now Google has changed its name from AMP stories to Web Stories. If you publish a web story, Google’s mobile search results will display you a classy image thumbnail in the search results snippet.
Glenn Gabe Statement
“one benefit of web stories is you get that nifty story icon in the SERP. See below. I saw it show up pretty quickly after it was initially indexed (took just a few minutes).”
Google’s Paul Bakaus says Web Stories are soon coming to WordPress, so it may be simple for you to add these if you have the WordPress.
Paul Bakaus Tweet
🔥 Web Stories are coming to WordPress!
The first public beta is now available (for the adventurous) to install & test.
— Paul Bakaus (@pbakaus) July 1, 2020
If you would want to see Glenn’s hand-coded version you can do so here:
Based on Google's focus on Web Stories, I decided to test it out. I built a Web Story covering the Disqus indexing bug Google recently had (just b/c it was a situation I tracked heavily). Go ahead & try it out (it's best on your phone but works on dtop): https://t.co/8eFwes63r9 pic.twitter.com/zyV3toRWvU
— Glenn Gabe (@glenngabe) July 6, 2020
Recommendation: Google Maps Is testing Local Listing Carousel In Footer
These are both available to display on desktop and mobile.
Whoa, check this out. @glenngabe did a Web Stories test with a recent blog. Can see what the experience looks like on desktop in the video below. Includes a 'learn more' button at the end which directs you to his website. pic.twitter.com/OKp3x8xWJ5
— Brodie Clark (@brodieseo) July 7, 2020