Google released AMP Stories back in 2018 and then they got more visual with visual stories in 2019. Now Google has changed its name from AMP stories to Web Stories. If you publish a web story, Google’s mobile search results will display you a classy image thumbnail in the search results snippet.

Glenn Gabe Statement

“one benefit of web stories is you get that nifty story icon in the SERP. See below. I saw it show up pretty quickly after it was initially indexed (took just a few minutes).”


web stories
Image Source: Search Engine Journal

Google’s Paul Bakaus says Web Stories are soon coming to WordPress, so it may be simple for you to add these if you have the WordPress.

Paul Bakaus Tweet

If you would want to see Glenn’s hand-coded version you can do so here:

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These are both available to display on desktop and mobile.


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