Facebook’s unique lead capture forms have been very useful for small-medium sized businesses.
A beautiful view
Sometimes businesses are lacking of an attention-grabbing landing page. So, rather than squandering money on website, the businesses can send visitors to a form within the platform, advertising in a more successful way.
Easy enquiry process
Facebook lets the user to go through very few steps to fill out a lead form which includes the name and phone number as visitor gets irritated with a longer form. Facebook can pre-fill the lead generation form for the targeted audience. This means the visitor’s get filled up automatically when he hits over a form.
Lead generation campaigns like Marketo, Mailchimp, Zoho can now be integrated with the advertiser’s CRM pretty easily. These integrations can be set up within Facebook’s ad manager.