On Tuesday, Microsoft announced that microsoft advertising will expand phrase match to incorporate broad match modifier traffic. This change, will begin in mid-May, is to make keywords simple & increase your relevancy while reaching to customers. This new option for phrase match will align Microsoft with Google Ads’ expand phrase match, which was carried out in February.
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Conclusion
The change improves on things for users that are thinking about (or as of now) utilizing both Microsoft Advertising and Google Ads as at this point don’t need to factor in two distinctive Phrase Match options.
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