Myntra, online fashion portal hopes to have a profit of 4 lakh new customers along with the increment in daily sales up to 25 times amid of the three day End of Reason Sale (EORS) from 24th June to 26th June.
Myntra and Jabong
Jabong which owns Myntra and shares 27% of its customer base with it would also participate in the sale and expects a 15 fold increment in sales during the period.
Expectation from the EORS
Ananth Narayanan who is the CEO of the Myntra-Jabong said that, “We are expecting around 45% uptick this EORS from last July and 20-25% increase as compared to EORS in January in terms of visitors on the portal. The innovation on social shopping through Myntra Shopping Groups will also incentivize people to shop more for an additional 15% discount which will last for upto 6 months beyond the sale. The social shopping feature is something we will retain post the event as well”.
800 kirana stores are signed
To achieve the higher volume during sale, almost 800 kirana stores are signed and identified by the logistics arm of Myntra for last mile deliveries.
Company has been working for increasing the share
Narayanan also said that, “We have been conducting pilots over the last three months, training the staff and these points will help increase the share of Myntra Logistics to process customer deliveries, without taking away from the experience”.
Myntra can mange 3 lakh orders per day
The extra capacities would assist Mantra Logistics in managing 3 lakh orders a day which is anticipated during the period.
1800 brands will take part in EORS
Almost 1800 brands will take part in this three days sale and will offer a discount of 50-80 %. Consumers have option to choose from a wide variety of products. Myntra is offering over 1 crore products for this sale.