Last week, Google announced its massive update in the form of BERT. BERT will target majorly long-tail and commonly used language queries. According to Google, users cannot optimize with BERT in the same way they can’t for the RankBrain.

Also Read: A Google Search Algorithm Update Is Arrived

Statements By Google Official:

Danny Sullivan said on its twitter “There is nothing to be optimized for the BERT and not for anything as well.” He further added, “The fundamentals of Google for rewarding content will remain unchanged.” In the end, Google says, understanding queries and content is different and its nothing related to the users.

Tweet By Danny Sullivan:

 

 

More News About Google BERT:

 

 

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