Last week, Google announced its massive update in the form of BERT. BERT will target majorly long-tail and commonly used language queries. According to Google, users cannot optimize with BERT in the same way they can’t for the RankBrain.

Also Read: A Google Search Algorithm Update Is Arrived

Statements By Google Official:

Danny Sullivan said on its twitter “There is nothing to be optimized for the BERT and not for anything as well.” He further added, “The fundamentals of Google for rewarding content will remain unchanged.” In the end, Google says, understanding queries and content is different and its nothing related to the users.

Tweet By Danny Sullivan:

There's nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.

— Danny Sullivan (@dannysullivan) October 28, 2019

My answer was that BERT doesn't change the fundamentals of what we've long said: write content for users.

You or anyone working with clients have long been able to say this is what we say.

— Danny Sullivan (@dannysullivan) October 28, 2019

More News About Google BERT:

• Google BERT Update Leads To Rank Drop For New York Times

• BERT Gives No Score Or Values To Websites Says Google