After their latest testing declaration of sharing posts through profile or News Feed, it has now confirmed a testing of pre-roll video ads on their video centric features on Watch and bringing updates on video distribution and the monetary prospects.
More on the updates to Videos
Facebook will show more number of videos from publishers and creators to the people who watch the videos regularly or are part of the active communities created by their partners. This will be a great boon to creators as they will be able to reach more audience with the active distribution of videos is their Show Page is linked with their Page.
Get to Know the Video monetization
Video Monetization is all about Ad Break handling who are no longer available with short content. But, in the coming January Ad Break eligibility will be made for videos that are three minutes long and the ad-break for one-minute duration which is a substantial shift from the videos of 90 seconds.
Why bring the Ad Break Change?
Facebook wants to ensure that users are watching ads keenly as brands invest highly in boosting the visibility of these ads. With a thorough research on the consumer viewing, it was concluded that ads are a success when run in the longer videos and increased the user satisfaction to 18% which is likely to grow more in coming future. The two new updates to Ad-Break includes-Ad -Break impressions and Ad Break CPMs at the video level. There were changes in the Live Ad Breaks as well as they will support Pages having more than 50,000 followers and not Profiles.