Site Appearance Can impact Ranking: Google


John Mueller of Google Says that visual presentation of a site can impact the visibility in Search engine.

John Mueller says this when a question was asked about the fixing of a gradual traffic drop, on it Mueller adviseed to look at the different elements of site which affects visitors perception.


Part Two of Google’s Search Spam Algo Update on June 28th

Here is what Mueller says all about Website’s Presentation:

Sometimes those small differences do play a role in regards to how people perceive your website. If, for example, you have something that is on a financial topic and people come to you and say “well your information is okay but it’s presented in a way that looks very amateurish,” — then that could reflect how your website is perceived. And in the long run could reflect something that is visible in search as well.”

Check the video for more:

Google, John Mueller,

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