An investment firm based in New York, Tiger Global Management is planning to invest in news media startup Inshorts. If the deal gets approved the firm will be the first new round to be lead by most prolific investors in the startup.  This move comes after Tiger global plans a partial exit from Flipkart.

Tiger Global’s Investment

Lee Fixel, a Tiger Global’s private investment head has told entrepreneurs that he will not invest further until the company is able to attract other new investors. A potential interest in Inshorts comes after the startup has as of late started monetizing through commercials, mark coordinated substance and has presented intelligent components like tests for the end client amid 2016.

E-commerce players join Tiger Global Management

E-commerce players including Zomato, BookMyShow and CarDekho had joined the stage for marked substance.

“As Reliance’s Jio network has increased investors interest in content based plays, thus Tiger Global is looking to double down on its existing bets”, Said an investor.

Inshort Eyes at Monetization Roadmap   

Inshort would take a gander at a monetization guide that would be founded on a promotion income based model that consolidated brand-driven substance with personalization. By December 2016, the organization had incorporated a test into its application, which had been acquainted with 10,000 clients.

While the end client swipes through the news content, a test rises as an alternative. The client would then be able to play with an irregular rival or offer a welcome with a companion through WhatsApp.