7 Steps to attain Digital Transformation for an Accelerating Impact on Business

digital transformation

The businesses today are all inside a digital sphere that has changed their proficiency, competency, models of activities all over the world. More of a buzzword in today’s corporate world, digital transformation has influenced various facets of the organization. It has resulted in improving management decisions and inculcating development in the business efficacies. Though the …

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How to Measure ROI of your Marketing Campaign

what is ROI

ROI stands for return on investment or return on marketing investment. It is also called MROI or ROMI sometimes, both ‘M’s standing for ‘marketing’. It refers to the profit you make from your marketing investment. A high ROI implies good marketing investment where the money invested proved to have been well spent. A low ROI …

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10 Reasons why CRM is Important

One of the most crucial aspects of business throughout the history of business has been customer relationship. It is not just in this digital age that customer relationship is relevant. The importance of CRM cannot be overstated. There are many reasons why we use CRM Software. Since customer relationship is an indispensable aspect of a …

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Growfitter backed by SQue Capital for fitness awareness using Machine learning

Growfitter.com, machine learning powered platform, has acquired pre-series A funding round of $600,000 from SQue Capital, Mumbai and San Francisco based venture capital firm. After this funding round, Karan Chellani who is a partner at SQue will soon join the board of Growfitter as adviser.   About Growfitter Growfitter was established by Sanmati Pande who …

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Uber’s Finance Head Leaves after $708 Mn loss

  AS per a report of wall street journal on 31st of May, finance’s head of Uber Technologies Inc is leaving as the company reveals proceeded with huge misfortunes for the early quarter of the years. It also revealed that, the ride hailing giant’s first quarter revenue was up by 18% from the fourth quarter …

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Airwallex Acquired US$13 Million In Series A Funding Round Led By Tencent

TENCENT, Chinese tech mammoth that had started the eminent messaging platform called WeChat and its coherent payment platform called WeChat Pay, is making an investment in Airwallex, Melbourne-based cross-border payment startup. Through this investment, Chinese giant is seeking to expand beyond its native China. About Airwallex The company was established in 2016 after seeing great potential …

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Thomas Cook Owns Destination Management biz of Kuoni

Tour and holiday planner Thomas Cook (India) announced that it has taken over Kuoni Group’s destination management business to expand it’s reach globally. Well the financial details are yet to be disclosed. Company said during disclosure of stocks market, “The Company, through its wholly owned subsidiary Thomas Cook India Group, has acquired Kuoni’s global network …

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Google Initiates ‘Solve For India’ For Developers Of Primarily Tier II Cities

Google announced its new programme called ‘Solve for India’. The programme aims to help budding entrepreneurs and developers in the country. This programme currently focuses on Tier II cities like Hyderabad, Kolkata, Jaipur, Pune, Indore, Kochi, Nasik, Nagpur, Kanpur, Madurai and Chennai. It also expects the developers to come up with solutions for enhancing the …

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Is It A Good Time to be an Angel Investor in Indian Marketplace

The start-up arena is seeing a lot of dry period with respect to investment as VCs are shying away from investing as witnessed by Snapdeal and Stayzilla. Shortage of money and investor’s strategy Unlike earlier times, VCs do not invest irrationally into start-ups and this has made the young aspiring entrepreneurs respect the investors and understand …

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