Google will reveal a way to deal with ads frequency control that doesn’t depend on cookies in Display and Video 360 over the coming weeks. The company plans to bring it to Google Ads.
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The feature will take the help of machine learning to understand traffic patterns where third party’s cookies are available. it also builds a model to discover pattern when cookies are not available.
More to the Information:
- Google Chrome introduced changes in the way of handling cookies. Chrome focuses on those cookies that can work across sites and helps in track users.
- User has a choice of opt-out of third-party tracking as Google respects their choice.
- Google will firstly collect the data before applying its machine learning models so that no data is shared.