Snapchat has come up with additional feature of Swipe Up To Call Action Ad that will enable users to make direct phone calls from the app. Till now advertisers can redirect to visit site, app installs and video view from link ads.
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Image Source: Social Media Today
Snapchat Explanation
Image Source: Social Media Today
Availability
Snapchat’s swipe up to call action feature is not accessible to every users. It is first be available to the middle east advertisers because according to report it will be very popular over there. The company has no plan to make it available to wide users but the advertisers might see the feature in the next year on your phone.
Advertising Goal Screenshot
Image Source: Social Media Today
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