Practo, on online healthcare portal has recently updated their brand identity. It targets to promote simplicity to its customers as well as the stakeholders with its tagline ‘Your Home for Health’.
Practo brings a change in the category
It is trying to bring a change in the healthcare category by showing positive emotions in a field which is generally associated with anxiety. To bring this change, it is using humour as a spearhead of its social media promotion. It believes in the saying that laughter is the best medicine.
Future perspective of the company
VP of Marketing and finance at Practo, Varun Dubey apprises about some of the company’s perspective and future gesture. He conveys that it is not an instant result for new look instead his team was working for almost 18 months and trying to apprehend about brand dynamics before putting any result in new look.
Company to launch new logo
Additionally, brand is going to launch a new logo, created by Chermayeff & Geismar & Haviv which is a New York based graphic design firm. He says that,
“We wanted our identity to encompass the complexity of Practo’s offerings but at the same time, depict it with exceptional simplicity”.
Why branding exercise becomes important
He enlightened on the reason behind necessitates of branding exercise at present time especially for Practo, “As we are moving to the next phase of growth, it is necessary that we make our users understand our offerings. We think this was the perfect time to do something of this nature for the brand.”
As very few of you are aware of the certitude that enterprise industry of Practo was propelled before it’s establishment for end users. This methodology is used as blueprint by company that is trying to jump in to new market.
Company’s sub units
Notwithstanding the ace brand, company already has four sub-units named:
Services will convey in urban cities too
Dubey reveals that Practo was victim of online consultations empowerments by 150%. If company will confront a significant visiting of patient to the platform in coming two months, the organization will begin its medication conveyance service in the top seven urban communities in India.
Working on parallel platforms
Practo is also working on development of a common platform that can be used by other healthcare allies like insurance companies, drugs manufacturers, medical device manufacturers and other similar companies.