Google declared on Twitter that Google Ads API is now officially available to all the developers and advertisers.
The Google Ads API is now available for all advertisers and developers. Check out the new features and learn more → https://t.co/utwlRScQV7
— Google Ads (@GoogleAds) September 21, 2020
Google states that the Google Adwords API is still there to use at this time, but new features will be not be added. We recommend using the Google Ads API for all new integrations.
with the Google Ads API, you’ll see faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more. We’ve also made improvements to existing features like Keyword Planner, change history and billing. This makes it easy for you to manage your campaigns and increase overall productivity.
The Google Ads API is the new integrated programmatic interface to Google Ads and is the next level generation of the AdWords API. It allows the developers to interact straight away with the Google Ads platform, therefore hugely increasing the ability to manage big or complicated Google Ads campaigns and accounts.
Some Use Cases Includes
- Automated account management
- Custom reporting
- Ad management based on inventory
- Manage Smart Bidding strategies
So if you are still using Google AdWords API, then make sure to check the Google Ads API.