Instagram is running a test of the emoji reaction feature for direct messaging. This feature is already been implemented by Twitter last year only. Jane Manchun Wong shared a Screenshot of the emoji reaction feature over a tweet.

Tweet Made by Jane Manchun Wong

Instagram is working on Reactions for Direct Messages

Currently, “non-employees can only see the ❤️ reaction”

Facebook’s Tech Comms Manager @alexvoica confirmed this unreleased feature and this is “something they’ve been testing for a few days” pic.twitter.com/EzVWfA6Doo

— Jane Manchun Wong (@wongmjane) January 30, 2020

As you can see above in the screenshot that all emoji are only available to internal employees. For the non-employee of the company, only heart emoji is accessible.

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Reason For Testing

Twitter and other messaging platforms already implemented this feature so this makes complete sense to include this feature. This will give more engagement to the company. Instagram is looking for a quick reaction for the Stories as well.

Users will be waiting to use this new feature.