Marketers are working on their strategies as students are returning to schools, to tap into this audience and enhance sales ahead of the academic year. For this, Snapchat has rolled out a new ‘Back to School’ resource center for marketers which contains insights into the platform usage and rising new trends along with case studies to assist brands to form their approach.

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Back to school center
Image Source: Snapchat

Explanation By Snapchat

On Snapchat, the power of friendship reigns supreme. These trusted connections are Snapchatters’ go-tos for inspo and guidance when shopping for back-to-school. Our community of trendsetters will be driving purchases all season long.

On the basis of this data, it is hard to neglect the power of Snapchat.

Snapchat communication platform
Image Source: Snapchat

The new resource center will contain case studies and data notes along with links relevant to Snapchat ad tips and tools. It also shared checklists specific to regions for marketers looking to make use of Snap ads in their approach.

Snap Back To School
Image Source: Snapchat

Conclusion

The resource center includes some handy notes and few compelling statistics. It is indeed worth a look if you are planning for your back-to-school strategy. Check out the new Snapchat back to School center.

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