Last year in October, YouTube has already started working on its new phase of programming in which creators can tag the products in the video. Viewers can have a new way to shop. This will enlarge the eCommerce options within the app itself.
According to a report, YouTube has started its test for some of the products with very few selected creators.
This can be considered as a thoughtful step towards pushing eCommerce to its app. Due to COVID-19, eCommerce has a huge boost over the last 5 years.
We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product.
The company says they have given this feature to limited creators and available to the creators of the US on iOS, Android, and on Desktop.
Google, a parent company of YouTube was working on this feature since 2017. Now, Google has shown its first cloud video intelligence API. This also identifies the objects within video clips.