Redcliffe Hygiene, Manufacturer Of Peesafe, Gets $1 Mn From Angel Investors

Redcliffe Hygiene, manufacturer Company of PeeSafe which is a toilet seat sanitizer spray, has raised a fund of $1 million from investors’ group including Alfa Capital, Mumbai-based Venture Catalyst, Real time ventures and Green Shots Capital.

 

Other members of Angel Funding group

Angel investors like Amit Choudhary; Govind Rajan, former CEO at Freecharge; and partner at Motilal Oswal also participated in the angel funding round

 

Plan for utilization of funds

The startup plans to invest the funds to intensify its distribution network, offshore manufacturing, brand visibility and on-ground sales force.

 

Founder’s words for the idea behind the PeeSafe

Vikas Bagaria, founder of the company, said that, “We started PeeSafe with the idea of saving over 150 million women globally from urinary tract infection (UTI) and other diseases caused by unhygienic public washrooms; with the funding, we will be able to further our cause and achieve our objective of scaling PeeSafe into a global brand”.

 

PeeSafe has already gained popularity

Redcliffe already claimed the sold unit of PeeSafe has crossed 200,000 and it is a medically approved isopropyl alcohol based toilet seat sanitizer and additionally it is a quick dying aerosol.

 

PeeSafe is a medically approved sanitizer

Dr Apoorv Sharma who is president at Venture Catalysts, said that, “Redcliffe Hygiene is targeting the relatively untapped hygiene sector with a strong and disruptive concept, backed by an experienced team with cross-domain expertise. The current market traction is exceptional from multiple geographies, providing a valid proof of its business model”.

 

Company’s other offerings

Recently, Redcliffe has launched two other hygiene products named: PalmSafe and GymSafe in Indian marketplace along with several international marketplace including Nigeria, Australia, Singapore and Kenya.

 

Company’s future perspective

It hopes to reach 10% of its targeted market with the establishment of 100,000 stores in India till the end of the current year.

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