Facebook Seeking To Link Online Efforts To Offline Sales Though QR Code System
Social media has become a part of life. It is now not only used to connect to friends and family but is also being used for marketing purposes. Social media marketing is the latest trend in online marketing strategy. But the bigger problem comes when you are unable to justify the return on your social media marketing investment. Now, social media platforms are themselves working to provide a better facility in this regard.
How Facebook Helps To Bridge The Gap between Offline And Online Shopping
Facebook seems to lead in this regard. They have come up with ‘Conversion Lift’. It facilitates businesses by uploading their point of sales data on Facebook so that it can cross check with your customers’ data and let you know if they have seen your Facebook ad or not. To bridge the gap between online and offline shopping, Facebook has come up with ‘Offers’ which helps businesses to convert the deals offered on Facebook page in to a bar code which can be scanned at the physical store thus directly connecting your online and offline effort.
What is Rewards in Facebook App
Another option on Facebook in this regard is ‘Rewards’ tab in their app. This option provides the user with a personalized QR code which can be scanned to avail discounts from the participating businesses.
This option could have a significant benefit to both parties i.e. Facebook and businesses if it is skillfully implemented on a large scale.
How Rewards Helps Buisnesses
This social media giant could facilitate businesses to link to Rewards code. This would promote offers to people thus attracting more customers to their physical stores and in turn they can also calculate the traffic driven by Facebook ad.
How Rewards Helps Customers
It is also beneficial for Facebook as it would be getting more options to use in their ad targeting process. It would make the platform an alternative to deals website. The verbal promotion of the tool is on the table where users would tell their friends and family about this ‘Rewards’ option and motivate businesses to join and utilize Facebook ads.
Rewards will turn Social Media as center of the business
This latest tool that Facebook is using to aid to link online efforts to offline purchase can motivate others to connect to this platform to expand their reach. If Facebook can prove the effectiveness of their tool to drive consumer actions, it could reinforce other businesses to join the social media marketing. More ads would mean more data points which in turn can be utilized to improve advertisement process and boost its effectiveness.
Geolocation Tool By Facebook
Facebook is also associated in development of geolocation tools to map down customer behaviours. This shows their future plans for a bigger picture of driving customers’ response. It is still debatable as to how this giant would utilize such large data, but the more insight, the better the outcome could be. This would also make Facebook build a name in the field of online ad connector.